British Gas bill design

Sector

Utilities

Returns on investment

Reduced sheets used in consumer bills by 50%
£1.39m benefits over five years based on strategic document composition recommendations

Client quote

We really enjoy working with BoagMcCann on our bill design work. Their expertise comes with a delightful mix of passion and enthusiasm. It’s no surprise their business and successes continue to grow.

Jane Saint
Bill Change Manager

Other projects for this client

Letter design and customer communications
Business case and strategy development
Template design and development

Project tags

First, we reduced the amount of paper used in British Gas in-house printed bills by 50%.

Then, we developed bill designs optimised for outsourced printing.

Left – 2006: original 2-sheet bill (in-house print)
Middle – 2007: redesigned 1-sheet bill (in-house print)
Right – 2008: new bill design (outsourced print)

RELATED WORK

Our redesigned HMRC Self Assessment reminders increased payments by £300 million.

Reduced sheets used in British Gas consumer bills by 50%.

Our Scottish Life ‘with profits’ bonus mailing significantly reduced customer service calls.

Our bills for T-Mobile reduced bill-related helpline calls – saving 28 full-time staff.

Reduced customer complaints by 50% for Yorkshire Water.

Improved payment speed, reduced helpline calls and improved customer satisfaction for Royal Mail.

Improved EDF Energy's JD Power CSAT from 4th to 2nd.

Coming soon

One-sheet bill with improved customer experience for mobile brand '3'.

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