BoagMcCann

CLIC Sargent forms design

Sector

Public

Returns on investment
  • 90% reduction in form and leaflet page length
Client quote

The strength of the BoagMcCann team and their enthusiasm for the project greatly impressed me. Working to very tight deadlines we were able to develop a strong case for reviewing the DLA claims process and to demonstrate to government how a better use of design principles could improve outcomes for claimants and claims assessors alike.

David Webster
Campaigns and Government Relations

Project tags

The process for claiming Disability Living Allowance is overly complex – costing the government in excess of £40m annually…

… we assessed how the form could be improved to reduce repetition and unecessary complexity.

Before: 40-page form and leaflets, not tailored to individuals

After: Pre-filled, shorter claim form tailored to children with cancer

RELATED WORK

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Improved the form-filling experience for investors and IFAs for MetLife.
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Simplified process for claiming Disability Living Allowance for CLIC Sargent.
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Streamlined multi-product application form for Combined Insurance.
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Reduced the number of Lasting Power of Attorney forms submitted with errors from one-in-three to one-in-eleven.
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Streamlined investment process for Prudential UK.