BoagMcCann
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Prudential application form design

Sector

Financial/investments

Returns on investment
  • Reduced application form length from 16 pages to 8 pages
Other projects for this client
  • Bill and statement design
Project tags

Our Investment Plan application forms for Prudential minimise the burden on customers by integrating answers provided by the customer from their initial quotation.

By reducing completion errors they also ensure customers’ funds are invested as quickly as possible.

Before: 16-page application form

After: 8-page form with attached illustration

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