Standard Life operational communications redesign and rewrite
Sector
Financial/investments
Client quote
We’re very happy with the work that BoagMcCann has done helping us redesign our operational documents. It was great to be able to call upon their knowledge of industry best practice whilst at all times keeping our customers at the front of all our minds.
Mairi Urquhart
Communications Manager, Marketing Communications and Group Brand
Other projects for this client
- Form design
- Bill and statement design
- Letter design and customer communications
- Template design and development
Project tags
Standard Life announced the repositioning of its brand and a refreshed visual identity on 7 February 2011.
BoagMcCann was commissioned to rewrite and redesign the key operational communications produced by Standard Life to reflect the changing marketplace. This included developing brand and writing guidelines in the new tone of voice.
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