BoagMcCann
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Tesco Bank direct mail campaign

Sector

Financial/investments

Returns on investment
  • 15% increase in response rate
Other projects for this client
  • Interactive and online design
Project tags

Tesco Bank commissioned BoagMcCann to redesign their quarterly balance transfer communications…

… which increased the response rate from 2.68% to 3.08%, a 15% increase in the number of balances transferred.

Before

After

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